Oversize alphabet letters on the fashion show stage at a Sydney shopping centre.
A winter fashion promotion at a Sydney shopping centre featured the models interacting with oversize alphabet letters spelling “WINTER”. They were built to match the print media advertising image that accompanied the promotion.
We had one week to deliver the letters to the client for the start of rehearsals. Scaled drawings of the required oversize alphabet letters were produced from the advertising flyer provided which were used to make the plywood forms.
It was a busy week and the letters were delivered on time. The photo shows the letters on stage prior to one of the parades.
Another view of the WINTER letters on stage.